Meta Ads for Healthcare

Reach patients where they scroll, watch and decide.

Facebook and Instagram are where patients discover providers long before they search. We build demand-generation programs that fill your funnel — every impression tied to a booked patient through Data Labs.

Get Your Free Meta AuditSee the results
HIPAA-safe tracking Meta Business Partner
+3.2x ROASon social spend
Meta Campaign Performance
Facebook FeedDemand gen
1.4M
Instagram ReelsAwareness
920K
Advantage+Lead Ads
6,210
Booked patientsAttributed
2,980
100% matchedto a patient

Trusted by leading healthcare & life-science brands

What we run

Every Meta surface, run by specialists.

Native creative and precise audiences across the Meta ecosystem — coordinated into one accountable, compliant program.

Facebook Feed & Stories

High-reach demand generation that introduces your practice to in-market patients across Feed, Stories and Marketplace.

Instagram Reels & Feed

Scroll-stopping short-form creative that builds trust with younger and high-value patient segments.

Advantage+ & Lead Ads

AI-optimized campaigns and native lead forms that capture patients without ever leaving the app.

Retargeting

Sequenced messaging that brings back patients who engaged but did't book the first time.

Creative studio

In-house testing of hooks, formats and offers to find the creative that actually converts.

HIPAA-safe tracking

Server-side, privacy-first conversion tracking with signed BAAs — advertise aggressively, compliantly.

The Patient Progress advantage

We prove the social spend others can't.

Social drives demand healthcare marketers could never measure — until now. Data Labs ties every Meta touch to the appointment it produced, then feeds that signal back so Meta finds more patients like your best ones.

Offline conversion syncBooked-patient data flows back to Meta to train the algorithm on real revenue.
Identity resolutionEvery click, lead and call stitched into one patient profile across devices.
Creative attributionKnow exactly which ad and hook produced each booked patient.
3.2xReturn on social ad spend
43%Lower cost per booked patient
100%Touchpoints matched
0PHI exposed

How we work

From audit to scale in 90 days.

A proven sprint that gets Meta campaigns producing patients fast, then compounds with relentless creative testing.

1

Audit & strategy

We analyze your pixel, audiences and funnel, then map spend to your highest-value service lines.

Weeks 1–2
2

Launch & instrument

Campaigns and creative go live, wired into Data Labs attribution from day one.

Weeks 2–4
3

Test & optimize

Always-on creative and audience testing finds the winners that lower cost per patient.

Weeks 4–8
4

Scale the winners

We pour budget into proven creative and expand into new audiences.

Week 8+

Real outcomes

Meta results that move the organization.

+287%Growth in booked consults
3.2xReturn on social spend
-43%Lower cost per patient
100%Touchpoints attributed

Questions

What healthcare marketers ask us.

Is Meta advertising HIPAA-compliant?
Yes. We use privacy-safe, server-side tracking and sign BAAs — no protected health information is exposed to Meta, so you can run aggressive campaigns without compliance risk.
Can you prove social actually books patients?
That's our core differentiator. Data Labs connects every Meta touchpoint to the booked appointment it produced and reports true ROAS per campaign and creative.
Do you produce the creative?
Yes — our in-house studio builds and continuously tests hooks, formats and offers tailored to each service line.
How quickly will we see results?
Most campaigns are live within the first month, with measurable lift in cost per booked patient by the end of the first quarter.

Ready to make social media book real patients?

Get a free Meta Ads audit. We'll show you where demand is leaking — and the plan to capture it.

Get Your Free AuditTalk to a strategist