Paid Media for Healthcare

Paid ads that book patients, not just clicks.

We engineer paid media programs across Google, Meta, YouTube and beyond — every dollar traced to a booked appointment through our Data Labs attribution platform. Performance marketing built exclusively for healthcare.

+312%Avg. growth in booked consults
6.4xBlended return on ad spend
$120M+Healthcare ad spend managed
6.4x Return on ad spend, attributed to booked patients

Trusted by leading healthcare & life-science brands

Channels we master

Every platform your patients are on — run by specialists.

No generalists, no set-and-forget campaigns. Dedicated healthcare strategists run each channel and connect them into one accountable growth engine.

Google Ads

Search, Performance Max, Display and Local campaigns that capture high-intent patients at the moment of need.

Meta & Instagram

Demand-generation creative that builds awareness and fills the funnel — compliantly, with HIPAA-safe tracking.

YouTube & Video

Story-driven video that educates patients and earns trust across the consideration journey.

TikTok

Native, scroll-stopping content that reaches younger patients and emerging service lines first.

Microsoft Ads

An under-priced, high-converting audience most agencies ignore — incremental patients at a lower cost.

Programmatic & CTV

Connected-TV and display that surrounds your market with reach once reserved for hospital systems.

What's included

A complete paid-media program — not a list of ad buys.

Every engagement pairs senior strategy, creative and engineering against one goal: more booked patients at a lower cost.

Strategy & media planning

Market, competitor and service-line analysis that maps spend to your highest-margin patient opportunities.

Creative & landing pages

Conversion-tested ad creative and patient-first landing experiences built and iterated in-house.

Attribution & tracking

Data Labs identity resolution ties every click and call to a booked patient — across online and offline.

Conversion-rate optimization

Continuous testing of funnels, forms and call flows to lift the percentage of clicks that become consults.

HIPAA-compliant infrastructure

Signed BAAs and privacy-safe data handling so you can advertise aggressively without compliance risk.

Transparent reporting

A live dashboard tied to booked appointments and revenue — plus a strategist who actually explains it.

The Patient Progress advantage

Powered by the Data Labs attribution engine.

Standard agencies optimize toward form fills they can see. We optimize toward booked patients and revenue — because our technology connects the whole journey, compliantly.

Identity resolutionGCLID, email, phone and offline sales stitched into one patient profile.
Offline conversion syncBooked-patient data flows back to Google & Meta so the algorithms find more like them.
200+ native integrationsOne no-code script connects your CRM, EHR and call tracking in days, not months.
Paid clickSearch & social ad engagement
1.2M
Call & formTracked & matched to source
28K
Data Labs Attribution EngineIdentity resolution + offline sync
Booked patientsAttributed to the exact ad
11,747

How we work

From audit to scale in 90 days.

A proven sprint that gets campaigns live fast, then compounds results with relentless testing.

1

Audit & strategy

We dissect your current spend, tracking and funnel, then build a service-line growth plan with clear targets.

Weeks 1–2
2

Build & instrument

Campaigns, creative and landing pages go live — wired into Data Labs attribution from day one.

Weeks 2–4
3

Test & optimize

Always-on experiments across creative, audience and bidding find the winners that lower your cost per patient.

Weeks 4–8
4

Scale the winners

We pour budget into proven channels and expand into new ones — every dollar tied to booked revenue.

Week 8+

Real outcomes

Results that move the whole organization.

+312%Growth in booked consultations
6.4xBlended return on ad spend
-43%Lower cost per booked patient
$120M+Healthcare ad spend managed

"Patient Progress is the first agency that could actually show us which ads produced real patients — and then doubled down on them."

VP of Marketing · Multi-location specialty group

Why Patient Progress

Not another digital agency — a healthcare growth engine.

We pair performance-marketing rigor with technology and compliance built for regulated healthcare.

Healthcare-only focus

Every strategist lives and breathes patient acquisition — no learning curve on your category.

Proprietary technology

The Data Labs platform gives us attribution and audience data competitors simply can't access.

Compliance built in

HIPAA-safe tracking and signed BAAs protect patient privacy as you scale spend.

Revenue, not vanity metrics

We report on booked patients and ROAS — the numbers your CFO actually cares about.

Senior team, no hand-offs

The experts in the pitch are the experts on your account — every single day.

Speed to results

Campaigns live in weeks and a 90-day sprint built to show measurable lift fast.

Questions

What healthcare marketers ask us.

How is this different from a traditional ad agency?
We focus exclusively on healthcare and run every campaign on the Data Labs attribution platform — so instead of reporting clicks and form fills, we tie spend to booked patients and revenue, then optimize toward the channels producing them.
Is your tracking HIPAA-compliant?
Yes. We use privacy-safe, server-side tracking and sign Business Associate Agreements (BAAs). No protected health information is exposed to ad platforms — you advertise aggressively without compliance risk.
Which channels do you manage?
Google Ads, Meta & Instagram, YouTube, TikTok, Microsoft Ads, and programmatic/connected-TV — coordinated as one accountable program rather than siloed buys.
How quickly will we see results?
Most campaigns are live within the first month. Our 90-day sprint is designed to surface measurable lift in cost per booked patient by the end of the first quarter, then scale from there.
Do you work with multi-location and enterprise health systems?
Absolutely. Our attribution and reporting are built to handle multi-location brands, hospital systems and complex service lines — with location-level visibility into what's driving patients.

Ready to turn ad spend into booked patients?

Get a free paid-media audit. We'll show you exactly where you're losing patients — and the plan to win them back.