Performance Paid Media

Paid ads that book patients,
not just clicks

Full-funnel paid media built exclusively for healthcare. Every dollar tracked from first impression to booked appointment — with zero PHI risk.

50+
Healthcare clients
4.8×
Avg. ROAS
0
PHI violations
Live Campaign Dashboard● LIVE
Cost per Booked Appt
$47↓ 18%
Conversion Rate
8.4%↑ 2.3pp
Scheduled Appts (MTD)
1,284↑ 31%
Google Ads ROAS
5.2×
Meta CPA
$39
↓ 22% vs prev
Trusted By
H4CHope 4 Cancer
ACAmen Clinics
AUAmen University
LSLifeSpine
H4CHope 4 Cancer
ACAmen Clinics
AUAmen University
LSLifeSpine
H4CHope 4 Cancer
ACAmen Clinics
AUAmen University
LSLifeSpine
H4CHope 4 Cancer
ACAmen Clinics
AUAmen University
LSLifeSpine
All Channels. One Team.

Every platform where your
patients are searching

We manage paid media across all major platforms with healthcare-specific compliance guardrails built into every campaign.

Google Ads
Search & Display

High-intent search campaigns that capture patients actively looking for your specialty. Smart bidding optimized for appointment conversions.

$52
Avg. CPA
9.2%
Conv. Rate
Meta Ads
Facebook & Instagram

Awareness and retargeting across Facebook and Instagram. Lookalike audiences built from your existing patient data — PHI-safe.

4.1×
Avg. ROAS
2M+
Reach/mo
YouTube
Pre-Roll & In-Feed

Video creative that educates and converts. From 15-second pre-rolls to long-form explainers, we produce and manage everything.

38%
View Rate
+22%
VTR Lift
TikTok
Short-Form Video

Reach younger patient demographics with native-style content. Ideal for aesthetics, wellness, and elective procedure categories.

$6.80
CPM
7.4%
Eng. Rate
Microsoft Ads
Bing Search

Older, higher-income demographics dominate Bing. Less competition means lower CPCs for insurance-accepting specialties.

−34%
CPC vs Google
7.8%
Conv. Rate
Programmatic / CTV
Connected TV & Display

Streaming TV ads and premium display placements for brand authority. Geo-targeted to your service-area zip codes.

92%
Completion Rate
+17%
Brand Lift
What's Included

Everything you need to run
world-class paid campaigns

No freelancers. No hand-offs. A dedicated healthcare ad team manages every layer of your program.

Campaign Strategy & Launch

Full competitive landscape audit
Keyword research & audience build
Geo-targeting by service area
HIPAA-safe tracking architecture

Creative & Ad Production

Ad copy A/B testing (10+ variants)
Static, carousel & video creative
Landing page design & CRO
Monthly creative refresh cycle

Ongoing Optimization

Weekly bid & budget adjustments
Negative keyword management
Audience sculpting & exclusions
Quality Score improvement

Call & Conversion Tracking

Dynamic number insertion (DNI)
Call recording & scoring
Form-fill to CRM attribution
Offline conversion imports

HIPAA & Compliance

Pixel audit & consent management
PHI scrubbing on all events
BAA-covered analytics stack
Quarterly compliance review

Reporting & Attribution

Live Data Labs dashboard
Full-funnel attribution model
Monthly exec strategy call
ROI reporting by service line
Data Labs Attribution

Know exactly which ad
booked the appointment

Our proprietary Data Labs engine bridges the gap between your ad spend and your EHR — without ever touching PHI.

Ad Click
Google · Meta · YouTube · TikTok
Input
Data Labs Engine
PHI-safe attribution layer
Engine
Booked Appointment
EHR / CRM confirmation
Output
100%
Attribution Accuracy
0 PHI
Data Transmitted
3.2×
ROI Improvement

What's under the hood

Full-funnel tracking from impression to appointment
No PHI transmitted — fully HIPAA-compliant
Offline conversion imports from your EHR/CRM
Real-time dashboard with exec-ready reporting
Multi-touch attribution across all paid channels
BAA-covered data infrastructure
IdentityFusion™ Technology

Our proprietary identity graph stitches together anonymous ad interactions with confirmed appointments — no PHI exposure, full attribution credit.

The 90-Day Sprint

From zero to booked patients
in 90 days

Our proven sprint process gets you live fast, then compounds gains with every iteration cycle.

01
Days 1–7

Discovery & Audit

Account & pixel audit
Competitive gap analysis
Tracking architecture setup
Audience & keyword research
Complete campaign blueprint
02
Days 8–21

Build & Launch

Creative production (10+ ads)
Landing page build + CRO
Campaign go-live
Conversion event verification
Live campaigns within 3 weeks
03
Days 22–60

Optimize & Scale

Weekly performance reviews
A/B test creative & copy
Bid strategy refinement
Budget reallocation to winners
CPA reduction of 20–40%
04
Day 61–90+

Expand & Iterate

New channel exploration
Lookalike audience expansion
Geographic growth
Quarterly strategy reset
Sustained growth & new markets
Real Results

Numbers that matter to
your practice

Aggregated performance data across our healthcare paid media clients. Audited quarterly.

−47%
Cost Per Acquisition
Average across all clients in year 1
4.8×
Average ROAS
Return on ad spend, all channels combined
31%
More Appointments
Net-new booked appts within 90 days
$39
Median CPA
Cost per booked appointment, healthcare avg
"

"Patient Progress reduced our Google Ads cost-per-appointment by 43% in the first 60 days. Their Data Labs tracking showed us exactly which campaigns were filling our schedule — we scaled budget with confidence."

DR
Dr. R. Patel
CMO, Multi-Location Orthopedic Group
Verified Client
Why Patient Progress

Not just another agency.
A healthcare growth partner.

Six reasons healthcare organizations choose us — and keep renewing year after year.

Healthcare-Only Focus

We don't split attention across e-commerce or SaaS. 100% of our expertise, templates, and benchmarks are built for healthcare — which means faster results and fewer learning-curve mistakes.

Proprietary Data Labs™

Our IdentityFusion™ technology connects ad clicks to appointment confirmations without PHI. No other healthcare agency offers this level of closed-loop attribution.

Zero PHI Risk

Every pixel, tag, and audience is audited before launch. We sign BAAs, run PHI scrubbing on every event, and review compliance quarterly — so you never face an OCR violation.

90-Day Sprint Model

No 6-month ramp-up. Our sprint framework launches campaigns in week 3 and runs rapid test cycles so your CPA drops while your appointment volume climbs — fast.

Full Transparency

You own the ad accounts, the data, and the creative. Live dashboards are always accessible. No black-box reporting or inflated vanity metrics.

Dedicated Pod Model

Your account gets a dedicated strategist, media buyer, and creative lead — not a rotating cast of juniors. Same team, same context, every single month.

FAQ

Common questions

Most campaigns go live within 14–21 days of kickoff. Week one covers discovery, audit, and tracking setup. Week two covers creative production and campaign build. Week three is launch. Urgent timelines can be accommodated — ask us about our fast-track onboarding.
Yes — HIPAA compliance is baked into our entire stack. We conduct a pixel and tag audit before any campaign launches, implement PHI scrubbing on all conversion events, and operate under a signed BAA. We use our proprietary Data Labs engine to connect ad clicks to appointments without ever transmitting protected health information.
We run campaigns across Google Ads (Search, Display, Performance Max), Meta (Facebook + Instagram), YouTube, TikTok, Microsoft Ads (Bing), and Programmatic/CTV. Most healthcare clients start with Google + Meta, then expand to other channels as the primary funnel is optimized and budget scales.
Every client gets access to a live Data Labs dashboard showing impressions, clicks, cost-per-click, leads, cost-per-lead, and booked appointments — updated daily. We also host monthly strategy calls where we walk through performance, explain variances, and present the next month's optimization plan. You own all data and account access, always.
We work on a rolling monthly engagement after an initial 90-day sprint period. The sprint is required because meaningful optimization data takes 60–90 days to accumulate. After that, you're month-to-month. Our 92% client retention rate means most clients choose to stay — not because they have to, but because the results compound over time.
Free Paid Ads Audit — Limited Spots

Ready to fill your schedule
with qualified patients?

Book a free 30-minute strategy session and we'll audit your current paid media, identify wasted spend, and show you a roadmap to your target CPA.

No long-term contracts
HIPAA-compliant from day one
Results in 90 days or less