Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an essential digital marketing tool that enables websites to rank higher in search engines like Google. It is a process of optimizing website content and structure to improve its visibility and attract more organic traffic. With the right SEO strategies, businesses can improve their online presence, gain credibility, and increase conversions. Our SEO services offer a comprehensive analysis of your website, keyword research, on-page optimization, link building, and tracking of your website’s ranking and traffic. Our team of experts will work with you to understand your business objectives and develop an SEO plan that meets your needs. Our approach to SEO is fully transparent and measurable, giving you insight into how your website is performing and areas that need improvement. Trust us to improve your website’s ranking, drive more traffic, and generate more leads for your business.
How do search engines work?
Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query.
Why SEO focuses on Google
To many people, the term “search engine” is synonymous with Google, which has about 92% of the global search engine market. Because Google is the dominant search engine, SEO typically revolves around what works best for Google. It’s useful to have a clear understanding of how Google works and why.
What Google wants
Establish a strong presence for all of your web profiles by ensuring visibility, accuracy, and consistency across your practice and provider profiles on Google, Yelp, and other key directories. From updating images, providers, locations, hours, and online scheduling links, we promise to make your practice look fantastic across the web, so you can focus on what matters most – patient care.
The Role of SEO
The goal of SEO is to raise your ranking in organic search results. There are different practices for optimizing AdWords, shopping, and local results.
While it may appear that so many competing elements taking up real estate on SERPs push the organic listings down, SEO can still be a very powerful, lucrative effort.
Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.
Get started with Patient Progress
Your website and digital visibility are critical to turning those looking for care into returning patients. To give your practice a competitive edge and make it easier for people to find you, see what the Patient Progress platform can do.